The Problem: Craft Breweries Can’t Afford Fancy Data
Scaling without data is like climbing a mountain without a compass.
Most Craft Breweries only have access to their own historical data, lacking context and often acting on bad or biased conclusions from incomplete data sets. Without market context, Brewers have no frame of reference for their performance.
Cognitive biases form, causing complacency (“we’ve never done better than XYZ, so it’s not possible to improve”) or wasted resources spent solving the wrong problems (what if the thing you thought you needed to improve is actually best in class?)
Better Data = More efficient operations & more effective innovations
Our Mission: Empower Craft Brewers
Our Mission is to empower Fellow Founders like us to grow more effectively by sharing data responsibly and ethically between like-minded colleagues.
Our Solution: Confidential Data-Sharing Service
Our Team at Craft Beer KPIs has developed a proprietary process for gathering & confidentially reporting benchmarking data that empowers Craft Breweries to make better decisions.
Our forthcoming 2023 Craft Beer KPIs Annual Report will be available in Q2.
Currently in Beta, this Inaugural Report will focus on visualizing and analyzing 10+ critical, high-impact KPIs and other data that provide cross-functional insights and help Breweries contextualize their performance vs peers.
Our Privacy Promise
As Founders & Former Craft Brewery Executives ourselves, we understand the importance of discretion and confidentiality. We deeply respect our Clients’ Privacy Rights and take our responsibility to defend those rights very seriously.
All data gathered is sanitized and anonymized immediately upon receipt, and separating personal & operational data. In all reports, data will be organized in such a way that Clients’ identities are confidential and impossible to determine.
We will never reveal our Data Partners identities without written consent, and will take every reasonable measure possible to protect our Clients’ identities.
About us
All the experience and fancy degrees in the world can’t prepare you for the physical, intellectual & emotional journey that is being a Craft Brewery Owner.
As post-exit Craft Brewery Owners & Executives, we’ve been up, down & around every corner of this industry for decades. We’re data nerds at heart, and have been continually frustrated by the lack of data in this otherwise wonderful industry.
When we were running our Craft Breweries, we spent tens of thousands of dollars on consulting fees trying to improve our KPIs, but to no avail. We made so many bad decisions (and countless non-decisions) that could’ve been avoided with better data. It’s in that spirit that we now build CBK to help others conquer the challenges that all of us face.
This is the resource we wish we had, and it’s a passion project from the heart, founded by Founders who want to help Fellow Founders improve their craft.
love data?
How can we help? What KPIs do you want to see?
Is a Cheetah faster than a Jaguar? What do you call a jar without a lid?